JULY 13, 2016
Try to remember the last motor oil commercial you saw. Having trouble? Odds are it probably looked like a lot of the others you’ve already forgotten about. That’s the problem with companies and motor oil marketing these days. It’s all the same. Take a sexy model or famous spokesperson. Add in some claims about how great the product is under some sort of outlandish driving condition. Use a handful of computer-generated visuals showing how an engine’s pistons move up and down. Maybe use an explosion or two–heck those are always cool–and boom! There’s the ad.
At Quaker State, we teamed up with the folks at MoFilm.com to go a different route –down a road that bypasses all of those fancy pants and frankly overplayed tactics–to make a few new spots of our own. We channeled our frustration with the world of motor oil marketing and made a few commercials that really hammer home our belief that motor oil doesn’t have to be sexy to sell. It just needs to be hardworking where it counts. Your engine.